Worldloppet launches the “Worldloppet Stories” project
The project that gives the word to popular skiers to tell their ski-stories
Since some weeks, the entire world has been affected by the pandemic Coronavirus, that has been impacting our lives and lifestyles. At this particular moment, Worldloppet would love to take a small step to cheer spirits up, sharing stories of good memories and fun times of the slopes - sure that everything will go back to normal and that “the show on snow will go on”.
This is where the “Worldloppet Stories” project was born: now, we have to stay home, we are mostly not allowed to leave the house but for a short time, everything is shut down and the ski- season was abruptly stopped. The consequence? We have more time for ourselves and our memories. This is a powerful tool to spread good vibes in the world: the memories of our past days and years on the snow, connected to the Worldloppet world will help keep spirits up among the skiers-community.
The goal of the project is to collect stories of the real protagonists of Worldloppet: people. From skiers to volunteers, to previous organizers and race - workers, we would love to hear their stories. We are sure that in over 40 years of history, there are many different things to tell and this is the right moment to grab a laptop – or even paper and a pen – and let the stream of memories taking shape. Worldloppet is looking forward to hear the stories of that time when a skier missed the bus to the start and was driven by locals to the start area; the story of friends that accidentally met at a Worldloppet race after years of not having seen each other; the story of that time when two skiers fell in love on the track and kept on facing the races and life together; the story of the hard path to reach the Master or Global Skier titles. There are going to be for sure a lot of thrilling and enhancing stories to listen to!
Features of the project: publication of stories, timing and prizes
Stories have to be up to 500 words and should be sent with 1 picture or 1 video via email to the email@example.com until May 31st.
Starting from April 13th, Worldloppet is going to have a fixed appointment with the stories three times a week for 10 weeks, for a total of 30 stories published on the website and shared on Social media. All stories will be published in English, but skiers will have the chance to write the story in their mother tongue, having the race-offices translating their stories. This means that skiers can write in Italian, Czech, Polish, German and some other languages and send their story, to be part of the project! (all languages of translations are available on the race regulations).
During the coming week, Worldloppet is going to publish the stories written by the Worldloppet President Juha Viljiamaa and the Worldloppet CEO Epp Paal on the website, to give some inspiration to all skiers and showing what kind of stories are expected.
If someone needs a further motivation, Worldloppet is putting up 20 prizes for the most liked and shared stories (based on Facebook interactions): free registrations for next season’s races, Worldloppet clothing and much more!
The message to skiers is: “This is a promise, the show on snow will go on, but in the meantime, tell us your story!”
For more information contact the Worldloppet press office:
Anna Crosignani, firstname.lastname@example.org , +39 392 3491505